ICT and an Adult in Education Essay Example for Free

ICT and an Adult in Education Essay Mr Williams is a teacher at my school, he teaches ICT and Business Studies at KS3, ICT at KS4, Form Tutor, Production, Collection and Collation of Reports for the whole of my school. He produces information on students and for staff to help in teaching and learning, he also produces statistics for staff, senior staff, LEA and DFES. He also produces information to do with effort grades ad target setting information. So he uses a lot of technology, this includes; * PCs on a Network * Apple Macs on a Network * Internet via 10MB broadband * E-mail * Laptop also on Network * Digital Video Camera * Digital Still Camera * Digital LCD Projector * Palm m515 PDA * Wireless Notebooks Window/MAC OS * USB Memory sticks * Data Logging Hardware * Control hardware/software * Fax * Also available Interactive Whiteboard Mr Williams is a teacher of I. C.T and business studies at Key Stage 3, teacher of I.C.T at Key Stage 4, Production, collection and collation of Reports for the whole school, effort grades and target setting information he produces also. He produces of information on students for staff to use which will help in teaching and learning. He has achieved the Electronic registration system for the whole school within 12 months for people to use and view. He performs general backup for staff using RM software, he also performs General Network Administration which is adding new pupils and staff users. He gives advice on purchasing new equipment for the whole school and departments. He selects, purchases and setups laptops for teachers using E-Learning. Mr Williams analyses exam results so senior staff and heads of years or departments so they are aware of achievement compared to the expected results. Staff are also able to view these results so they can be aware of performance issues. Subject staffs, heads of years and de partments, senior staff and form tutors are also able to access these results, grades and comments. Extra software is available which will help staff by using the system that was introduced by Mr Williams, (software produced using Microsoft Visual Basic). The RM Network The RM network system allows Mr Williams to access the information on students and is able to update it if needed such as if the student changes address or phone numbers. Mr Howells can now, after Mr Williams has set the network up, can get access to LEA Management Information System and the school records. Data bases are creates to hold student information on staffs users names or folders on their laptops. Mr Williams has also enabled access from home, using the internet and school passwords. He has also updates the Pupil Achievement Tracker software which allows staff to store progress of students within classes or year group. The RM connect system enables Mr Williams and two other members of staff, who are supervisor users, to access students work areas to solve problems and to check appropriate use of programmes and internet. The E-mail system is also filtered so inappropriate E-mails are redirected and staff are able to view them, the access of websites with inappropriate langua ge or content such as pictures, Mr Williams and the other two members can check. The RM system is set up to allows staff to open Read only documents so they can give students access to related subjects. Mr Williams uses this for providing information, revision materials, coursework guides and modelling situations and simulation materials. Also used is a Virtual CDROM software and a multimedia server this allows staff and students to access CDROM images, such as the Applied ICT On-Line course used in years 9, 10 and 11. Digital Multimedia Technology Mr Williams also uses digital multimedia technology to help provide teaching and learning resources. Mr Williams used a digital camcorder, a still camcorder and Video editing software on Apple computers on a programme called IMovie and Windows, Microsoft Movie Maker2 to interview staff in local company. The final video clips were used on Matchware Mediator, which helped him to produce a series of web pages which students now use for their coursework tasks. Digital LCD Projector Mr Williams uses a digital LCD projector to allow students to use and interact with progressing work. Either Mr Williams or a Student will control the PC being used in the demonstration or teaching session. Mr Williams also uses this technology with teachers on Inset days for staff. School Internet Network Mr Williams uses the internet the school provides for teaching and learning and links on the school system. The internet is used for research for topics and to help Mr Williams keep up to date with the education and subjects. Students and staff use the school e-mail system to communicate or send work for marking or that has been marked via E-mail. Mr Williams can view students progress on GCSE grades by using created databases in DataPower which stores coursework marks, comments and examination marks. Formulae is used to estimate the final grade the student may be given to the student, he can do this by using board supplied information. This information is shared with students and used to report back to parents. Virtual Learning Mr Williams has helped in the introduction of a Virtual Learning Environment (VLE). The VLE allows students to upload web pages to the school system and also as a secure data and information storage area for students work. PDA Mr Williams uses PDA in school; this holds a lot of useful information such as Diary information, pupil performance information, examples of E-book for future reference by students in the school. Software and information can be beamed using Infra Red technology to members of staff or to certain Infra-Red equipped printers in the school. USB Stick Mr Williams has introduced the use of USB stick technology which enables transport of large amounts of data in a compact secure form (32 or 128 Mb at present). Data Logging and Control Hardware Mr Williams uses Data Logging and Control hardware in teaching and provides INSET days for ICT and Science staff, these days are needed to improve the quality of teach Wireless Mr Williams uses the wireless (55Mb) notebooks with students in school and with adult learners to allow them to experience new technology. The advantages are obvious, a lot more space recommended for each machine, extra infra form is required, (Wireless access points can be plugged into network sockets, for easy movement), students can also work in groups in a more adjustable way. The School Network The School Network System enables Mr Williams to access information on students or necessary by students or staff anywhere in the school. Software He uses a lot of software such as Microsoft Word Access, Microsoft Excel, Microsoft PowerPoint, Microsoft Publisher, DataPower 2, Macromedia dreamweaver, Macromedia Fireworks, Macromedia Flash, Macromedia Freehand, Adobe Acrobat, Adobe Photoshop, Pupil Achievement Tracker (PAT), IMovie, Microsoft Movie Maker 2, QuickTime Pro, Microsoft Visual Basic, Internet Explorer, EasyMail and Outlook Express. Hardware and Network, Windows Desktop PCs, Windows Laptop, Apple IBooks (wireless) Apple G4 desktops, Apple Network using MACOS Xserver, RM Connect network using 5 NT4 servers and a multimedia server, Fibre Optic spine connecting four cabinets which contain Hubs and Switches, 100Mb Ethernet to the desktop, 10Mb Broadband Internet access with RM SmartCache technology, Palm m515 PDA using IR and USB technologies for transferring data. He also uses a Promethean Interactive Whiteboard, Sony digital video camera, Canon digital video camera, Sony digital still camera, Canon digital still camera. The Internet Mr Williams uses the internet for research, if he did not have the internet he would have to get information from textbooks, and use more textbooks during lessons while he teaches. If he had to do this it would be expensive. If he was not able to have access to the internet it would mean he would have to photocopy from books so he would have to arrange time before and after lessons to photocopy the information needed. To do this more money is needed to be spent and more time would be needed, so other jobs will not be able to be completed as time would be wasted on photocopying. As Mr Williams will always be up to date with resources as he uses the internet. Mr Williams also uses the internet to buy gifts for friends and family, such as buying tickets fro the cinema or theatre, with his friends and family. He likes using the internet to but gifts as he gets an online discount, that isnt available in the shops and by using the internet he doesnt have to waste time waiting in queues. Al though there is a disadvantage about purchasing online as he doesnt always get to see all the objects in the shop, and he also has to pay for delivery, but that works out the same as the amount of money he would of spent driving to the shop and parking. The PDA The PDA had several facilities this means Mr Williams will have all the information he needs for the day. If he didnt have this piece of technology Mr Williams wouldnt be able to travel around school to see students and teachers as he would have to carry lots of papers with him if he didnt have this technology. Sometimes he is not able to take his laptop into meetings but with this programme he is able to save work to his area, this is handy as he will never loose his work or information, like he would if he had to carry paper around with him. The PDA has facilities which a useful to Mr Williams, such as alarms and a diary, this meets his needs as he is never late to an appointment or meeting and never misses a private party or function, like a family members of friends birthday party. Digital Camcorder He uses a digital camcorder to create applications for his students ICT classes. This allows Mr Williams to download the resources directly to the system. Mr Williams can now uses student friendly resources in his teaching schedules, enriching and improving the experience of his students education. Memory Stick Mr Williams uses a memory stick which allows him to be more resourceful and more flexible in his job. This means Mr Williams can hold data on and be able to transport it around school easily. As he can store more work it means he can do more work at home in his own time in the evenings and at the weekend. This means Mr Williams can now spend more time at home as before he had a memory stick he would have had to spend more time at school, which before he felt he was missing out on his family life. Notebook Dell D810 He uses a Notebook Dell D810, this means he now has more freedom than he used too. Before he had this laptop it meant that he had to sit at a desktop, which is usually in a classroom, and could not get much work finished. This programme means that he can move around during school, as long as it has a wireless connection to the network, having this means he can complete all of his work. Microsoft Word This Microsoft programme can give Mr Williams a variety of options and facilities. One of the facilities is mail merge is useful for producing reports for students. If Mr Williams did not have this option of using Microsoft Word, it would take him an awful long time to add addresss and reports for students. The word processing software also checks his spelling and grammar so it looks professional and correct. Power Point is also used by Mr Williams to create presentations for students. Having this programme allows students how to create different fun pieces or work. E-Mail Mr Williams uses E-mail for school and his social life he uses this so he can send work to and from home, also he can sends work to students via e-mail, with suggestions on how to improve their work. He also uses this to communicate with his family and friends to arrange events in his social life. He likes e-mail because he knows that when he sent an e-mail, it will be viewed by the person he has sent it to, when they open their inbox. This therefore means he can communicate. This means he can communicate with anyone when he is on his computer and isnt near a phone. Doing this means he doesnt have to wait until the person turns on their phone or leaves a message or is at home. Mr Williams feels that when he leaves a message on a phone, he doesnt feel he can communicate properly. He knows that if he sends an e-mail, all of the necessary information will be displayed once read. Network System Mr Williams is able to access information anywhere in the school. This means that he can complete his work anywhere and any time, when he has spare time.

Cadburys Communication Campaign :: Business Management Studies

Cadburys Communication Campaign Section B- Communications campaign The product I have chosen for this communications campaign is Cadburys. Cadburys is an existing product which consists of many different types of chocolates. The company is aimed at all ages but mostly young adults and children. Cadburys are sponsored by much company but one of their main sponsors is Coronation Street. â€Å"Coronation Street is the most watched programme on UK Television; it has a 35 year pedigree and reaches more than 15 million households, although a number of possible suitors were mentioned it was Cadbury who came forward with a  £10 million package to create a sponsorship which has set the benchmark for broadcast sponsorship in the UK.† quote taken from the Cadbury website. As you can see Cadbury have one of the biggest sponsorship deals and with this it allows the company to enhance their name and reputation. One campaign which Cadbury have already used was a poster campaign the posters they used looked like this: Poster Campaigns Here are three posters you will have seen out and about this summer. Image of Happiness Comes from Within poster Image of Let Your Happiness Bubble Over posterImage of The path to Happiness is paved with Mint Chips poster As you can see from the posters, with this Campaign Cadbury tried to advertise their different varieties of dairy milk instead of just the original dairy milk. When preparing a communications campaign, the business needs to set objectives which may include: Informing  · For Cadburys to inform the public about this product, they have to tell the public what the public is and what it contains. Persuading  · When people hear about this product they might not take any notice so one of the businesses objectives is to persuade the public to buy this. This can be done by putting making the chocolates stand out against the others in the market. Reminding  · As there are so many other business out there in the world people might forget that your product exist, so sometimes the public need

Airline Industry: Pricing Structure and Strategies Essay

ABSTRACT The profitability of an airline industry depends on filling seats, and on the company’s ability successfully to anticipate the cost and price structures of their competitors. However, many airline carriers have a hard time accomplishing this because the average airline passenger just needs to travel from one destination to another in the most convenient and shortest amount of time at a reasonable price. Therefore, customers in this market are not as loyal to one specific airline (brand) in the industries. The reason for this is that airline carriers provide the same services at similar prices. In addition, the passenger will only incur high switching costs if they choose to take another mode of less desirable transportation. Airline carriers have overcome these problems by using the strategy of â€Å"Price discrimination.† That is a strategy that allows them adequately to segment their potential passengers, and to offer different pricing structures that match passengers’ sensitivity to price and value differences in cost to serve, and their different competitive positions (Stern, 1989). While it also allows passengers to maximize their â€Å"expected utility† when flying with the airline carrier that meets their needs. The 1978 deregulation of the airline industry has resulted in airline carriers being unable to make a profit by filling seats, and successfully to anticipate the cost and price structures of their competitors (Bailey, David, Graham, Kaplan 1985). According to statistic, the airline industries’ profits declined in 2001 through 2003 by $23.2 billion (Smith Jr. & Cox). During this time the average airline passenger just needed to travel from one destination to another in the most convenient and shortest amount of time at a reasonable price. However, because all airline carriers provide the same services at similar prices, the passengers in this market are not as loyal to one specific airline (brand). For, example, any passengers not able to purchase a flight plan that they value, will not necessary buy the next best plan offered. Instead, these price-sensitive passengers will gravitate toward a lower-cost competitor  airline (Smith Jr. & Cox). This is especially true in this particular industry because a passenger will only incur high switching costs if they chose to take another mode of less desirable transportation. Therefore, many airline carriers had a hard time making a profit or breaking even (Brady, & Cunningham, 2001). In addition, this same deregulation of the industry provided new companies the opportunity to enter an already competitive market (Bailey, David, Graham, Kaplan. 1985). This stressed the market because pricing strategies that airlines used in the past did not adequately different between price sensitive passengers and price insensitive in this market (Sterns, 1989). Therefore, many airline carriers could not â€Å"capitalize on opportunities that [would] influence customer and [their] competitor responses (Stern, 1989). Because of this lost of profit, many airline carriers were force to file bankruptcy (Brady, & Cunningham, 2001). Therefore, as a reaction to these, external pressures many of the remaining companies (American, United, Continental, Northwest, US Air, and Delta) developed complex pricing strategies that would help them to outmaneuver their rivals (Smith Jr. & Cox). Different pricing structures were developed that allow them to match passengers’ sensitivity to pr ice and value differences in cost to serve, and their different competitive positions (Stern, 1989). In addition, sense airline carriers offer a product that is homogenous; to be successful they had to offer a product that potential passengers would view as different from their competitors’ product (Westermann, 2005). One strategy that airline carriers’ use is â€Å"differentiated pricing, which is a form of â€Å"price discrimination.† That is a strategy, which many companies’ uses because it allows them to charge different prices to different customer. However, airline carriers use this strategy by offering fare discounts.[1] This strategy allows the airline carriers to get as much consumer surplus as possible from each group of passengers, given his or her utility functions and income. Once they have determine their potential passengers expected utility from flying and income â€Å"Pricing ladders† are then used to charged for seats on a flight by segmenting travelers by their identity, destination, number of days between the day of reservation, the day of travel, the day, and time of departure, the day and time of return (Currie,  & Simpson, 2009). Many airline carriers and other companies are able legally to accomplish price discrimination and use pricing ladders because not all passengers have the ability or willingness to pay the higher or lower prices when they are offered (p.331 ). Identifying price discrimination Placing restrictions on purchase and use â€Å"Price discrimination† is a way to increase prices to improve profit margins by offering substantial discounts on bundles (McAfee, 2008). Price discriminate is accomplished by airline carriers’ when they offer potential passenger that satisfy certain demographics considerations a range of packages, or combinations of fares and restrictions attached to the purchase of their tickets (Stavins, 1996 & Anderson, & Renault, 2008). This pricing discrimination strategy â€Å"†¦ is known as second-degree or self-selection price discrimination (Stavins, 1996). Under this strategy, the airline is able perfectly to segment potentials passengers into groups according to their willingness to pay (Currie, & Simpson, 2009). Airline carriers are then able to offer them the highest fare in the ladder that they are happy to pay (Currie, & Simpson, 2009). While at the same time allowing passengers â€Å"†¦to choose [other] preferred versions of a product based on their willingness to pay for specific attributes of the good (e.g., time, convenience, flexibility)† (Stavins, 1996) [The citation for a direct quote needs the page number] . The pricing strategies is successful because it allow airline carriers to match â€Å"†¦the passengers relative ‘utility’ across competing products (where multiple factors are considered, including price, departure times, elapsed times, etc† (Ratiiff & Vinod). Therefore, companies were able to charge passengers on the same airline flight different prices for the same service and product. Nevertheless, several practices that involve selling services and or products for different prices can be viewed discriminatory (Anderson, & Renault, 2008). Airline carriers however justified this price discrimination by their cost differences and their demand-base (Anderson, & Renault, 2008). That includes â€Å"†¦the service quality/price sensitivity of various air travelers and offer differential fare/service quality packages  designed for each† (Smith Jr. & Cox). The second type of price discriminations that airline carriers use is the rationing and limiting of the supply of the cheaper goods (Stavins, 1996). One way airlines accomplish this is by adding various restrictions to cheaper or discounted tickets (Stavins, 1996). The discounted ticket is offered to passengers willing to stay at their destination a specific amount of time (Saturday-night stay over) or willing to purchasing their ticket in advance (Stavins, 1996). They also offer their potential passenger a discount or cheaper rate for their bundle roundtrips tickets. These are strategies that allows airline carriers to further separate â€Å"†¦price-sensitive passenger [that have a low disutility] from travel restrictions from price-inelastic [passengers that have a] high disutility from ticket restrictions† goods (Stavins, 1996). However, not all passengers value these types of discounts, especially business travelers. This is because even though this segment of passengers is less price sensitive, they are also less flexible concerning their flight arrangement (Stavins, 1996). Therefore, airline carriers can charge this segment of travelers premium seat fees because they prefer the flexibility that their one-way tickets offer. They also offer them frequent flier plans to help induce them to favor their particular carriers, even when ticket prices and restrictions are higher than their competitor (Stavins, 1996). â€Å"yield management† systems have also enabled airline carriers effectively to determine how many last-minute business travelers will show up willing to pay whatever it takes to get on a given flight (MCCARTNEY, 1997). Whereas, they charge this segment of passengers for their seats, leisure travelers on the same flight are offered a discount price, which is not necessarily based on the price of their ticket, but instead on the flight itinerary (Stern, 1989). These discounts and cheaper tickets are an economic value that this segment of passengers will obliviously value. This is because these potential passengers are more concern about price than the flight schedule (McAfee, 2008 Stavins, 1996). It is a pricing policy that allows airline carriers to provide a wider range of choices, which allow  potential passengers to determine the products and services that best meet their needs. Thereby, passenger satisfaction and loyalty is increased, and the airline carrier is also able to optimize their revenues by up charging different prices for the same seat on their airline (Stern, 1989). However, it is important to note that in today airline hyperturbluent environment airlines ticket prices change frequently in response to supply and demand and to changes in the prices of competitors’ fares (http://www.airlines.org/products/AirlineHandbookCh3.htm). This has resulted in many airline carriers unbundling services that traditionally came with the purchase of a seat, such as baggage checking, seat reservations and even the ability to pay by credit card. The benefits of these strategic practices have increased the revenue of airlines. It has also resulted in some passengers paying only for what the use. While for others that need to check a bag, and do not pay with cash, the cost of the seat will be more. Nevertheless, no company can price discriminate successfully, if they do not have some market power to charge prices above marginal cost (Stavins, 1996). In addition, they must have a diverse population of potential passengers, which they can adequately segment (Stavins, 1996). The â€Å"†¦product resale must be impossible or costly, to prevent arbitrage† (Stavins, 1996) [Needs page number] . The airline carriers’ industries however can accomplish price discrimination because of their hub-and-spoke systems (Stavins, 1996). These system allow different airline carriers to differentiate among themselves by â€Å"†¦occupying different slots in flight schedules, and by offering different route networks† (Stavins, 1996) [Needs page number] . These differentiation in flight routes, flight frequency, and airport dominance has allow many airline carriers obtain â€Å"†¦market power even on relatively competitive routes† (Stavins, 1996) [Needs page number] . Therefore, airline carriers may have market power in some market segments, but in others they do not, which results in higher price discrimination on their more competitive routes (Stavins, 1996). Conclusion Price discrimination is usually thought of as a way to extract as much consumer surplus as possible from each group of consumers, given his or her  utility functions and income. It is a strategy therefore associated with raising prices for less elastic consumers. But in the case of airline carriers, price discrimination is exhibited [Passive voice] through fare discounts. Consumers maximize their expected utility from flying. They choose between various price restriction packages, such as between low price-high inconvenience and high price-no restrictions combinations. The choice depends on the consumer’s elasticity of demand with respect to convenience, time, or money REFERENCES Anderson, Simon P., & Renault, Rà ©gis. August 2008. Price Discrimination. Retrieved 20 April 2010 from http://www.virginia.edu/economics/ Bailey, Elizabeth E., David R. Graham, and Daniel P. Kaplan. 1985. Deregulating the Airline. Cambridge, Mass.: MIT Press. Brady, Stephan, Cunningham, William. Predatory Pricing in the Airline Industry. :Transportation Journal; Fall2001, Vol. 41 Issue 1, p5, 11p Currie, Christine S.M., and Daniel Simpson. â€Å"Optimal pricing ladders for the sale of airline tickets.† Journal of Revenue & Pricing Management 8.1 (2009): 96+. Academic One File. Web. 20 Apr. 2010. Graham, David R., Daniel P. Kaplan, and David S. Sibley. 1983. â€Å"Efficiency and Competition in the Airline Industry.† Bell Journal of Economics, vol. 14 (Spring), pp. 118-38. McAfee , R. , Preston , PRICE DISCRIMINATION, 1 ISSUES IN COMPETITION LAW AND POLICY 465 (ABA Section of Antitrust Law 2008) McAfee , R. , Preston, & Vera te Velde. Dynamic Pricing in the Airline Industry. http://www.mcafee.cc/Papers/PDF/DynamicPriceDiscrimination.pdf MCCARTNEY, SCOTT Airlines Rely on Technology To Manipulate Fare Structure The Wall Street Journal Interactive Edition November 3, 1997. http://www.nd.edu/~mgrecon/datafiles/articles/airlinefarestructure.html Ratiiff, Richard& Vinod, Ben. FUTURE OF REVENUE MANAGEMENT Airline pricing and revenue management: A future outlook Stavins, Joanna. Price Discrimination in the Airline Market: The Effect of Market Concentration. November 25, 1996 Stavins, J. (2001) â€Å"Price Discrimination in the Airline Market : The Effect of Market Concentration†, The Review of Economics and Statistics, 83, 1, 200-202. Stern Andrew, A. Pricing and Differentiation Strategies. Planning Review. Sep/Oct 1989, 17, 5. Retrieved 20 April 21, 2010, from ABI/INFORM Westermann, Dieter, (Realtime) dynamic pricing in an integrated revenue management and pricing environment: An approach to handling undifferentiated fare structures in low-fare markets: Journal of Revenue & Pricing Management; Jan2006, Vol. 4 Issue 4, p389-405, 17p, 4 http://www.airlines.org/products/AirlineHandbookCh3.htm

Rhetorical Analysis Of Inch By Inch - 1128 Words

â€Å"Inch by Inch† In a fitting model of a persuasive speech, the movie Any Given Sunday includes a key speech, â€Å"Inch by Inch†, given by Al Pacino’s character. The speech is given to a team of football players in need of encouragement to face an intimidating game. The structure of his speech, his confidence in delivering it, and inspirational references to his own life makes the speech motivational and inspiring to the directed audience. This persuasion is a perfect example of ethos, pathos, and logos. The coach starts his speech by expressing how he is overwhelmed with their given situation. He reflects to his players the feelings they have. Through this, he is seemingly an experienced model for his players and displays his many flaws and mistakes. With a change of confidence though, he shifts focus on himself to appear more wise than flawed. He begins displaying strong spirit and experience. He started off his motivational speech by using ethos so his players would think of him as a credible person. The first thing Pacino says that makes him sound credible is â€Å"Now I can’t do it for you. I’m too old.† By talking about his age, he reassures his players that he has been through a lot in his life and has gain much knowledge from his experiences. Then he talks about how he, â€Å"Made every wrong choice a middle-aged man could make,† and how he, â€Å"pissed away all his money.† He concludes his sob story with a quote saying he has â€Å"chased off anyone who has ever loved him.† Pacino isShow MoreRelatedBurger King s Advertisement As A Blonde Woman With Her Mouth Open Towards A Burger1028 Words   |  5 Pagesnew seven-inch burger would â€Å"Blow Your Mind Away†. Perhaps unsurprisingly, the advertisement received a negative public response because of the implied sexual content. Accordingly, it was swiftly dropped by Burger King. 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